OllieChief of the crew
Meet your AI team. They work for you.
I'm Ollie. I keep watch over five AI agents who answer, write, follow up, report and build for your business, day and night. They even wear your name on their badge.
The idea
One owl. Five specialists. One job each.
Most small businesses don't need more software. They need the work done: calls answered, leads followed up, content written. Each agent on my crew does one of those jobs, and does it every single time.
Echo
AI Front Desk
AI Front Desk
Hi, I'm Echo.
I answer every call, chat and text, day or night, and book the job before they call someone else.
What I do for you
- Answers your phone 24/7 in a natural voice
- Chats with website visitors and captures their details
- Texts back anyone whose call you missed
- Books appointments and sends urgent calls to you
What that means: Every customer who reaches out gets an answer, even when you're on a job.
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Quill
AI Content Writer
AI Content Writer
Hi, I'm Quill.
I write the answers your customers are searching for, two articles a month, and publish them after you approve.
What I do for you
- Finds the questions your customers ask before they hire
- Writes articles from your real expertise, never made-up facts
- Sends you a preview by email to approve
- Publishes to your blog on autopilot
What that means: More chances to be found on Google and AI search, without you writing a word.
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Jet
AI Follow-Up
AI Follow-Up
Hi, I'm Jet.
I follow up on every lead within about a minute, remind customers before appointments and ask for reviews after the job.
What I do for you
- Replies to new leads by text and email right away
- Keeps following up until they respond
- Sends booking reminders that cut no-shows
- Asks happy customers for a Google review
What that means: Leads you already paid for stop going cold.
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Lens
AI Business Analyst
AI Business Analyst
Hi, I'm Lens.
I read your calls, leads and reviews, then tell you in plain English what's working and what to fix next.
What I do for you
- A short monthly report on calls, leads, bookings and reviews
- Spots where leads slip away
- Drafts polite, on-brand replies to new reviews for you to approve
What that means: You know where your business stands without digging through dashboards.
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Forge
AI Builder
AI Builder
Hi, I'm Forge.
I build custom AI agents around how your business actually runs: estimates, intake, reporting and more.
What I do for you
- Maps your processes with you first
- Builds a private Company Brain of your services, prices and policies
- Creates agents for the jobs that eat your week
- Connects the tools you already use
What that means: AI that fits your business, instead of a business bent around software.
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How the crew works together
I make sure nothing falls through the cracks.
Every agent works from the same private knowledge about your business: your services, prices, hours and policies. So they give the same answers and hand work to each other.
Quill publishes an article answering "How much does a water heater cost?"
Echo picks up when a reader calls that evening and books an estimate.
Jet sends the reminder, then asks for a review after the job.
Lens shows you where that customer came from in your monthly report.
Illustrative example of a handoff. The agents you have depend on your plan.
And behind the crew, a real person. Every agent is set up, tested with you and watched over by a human at Profit & Process. You approve how they talk before they ever speak to a customer.
Questions
Questions owners ask about AI agents.
Will AI agents replace my staff?
They take the repetitive work: answering the same questions, chasing leads, sending reminders, writing posts. That frees you and your team for the work customers actually pay you for. Anything that needs a person gets handed to one.
Can I trust what they say?
They answer from your own business information, not the open internet. You hear and approve them before they go live, and they hand off to you when they aren't sure.
Do my customers know they're talking to AI?
Yes. Our agents are honest about being AI, and customers can always reach you instead.
What does it cost?
Each agent is hired through a product with a flat monthly price, starting at $99/mo for Quill. Bundles like Lead Engine ($797/mo) and AI Front Desk ($1,497/mo) put several agents to work together. See all plans and pricing.
Can I start with just one agent?
Yes. Most owners start with the agent that fixes their biggest leak, then add more when they're ready. No long-term contract.
Whose name is on the badge?
Yours. The agents work for your business, so they carry your name and logo, not ours.
Put your crew to work.
Start with a free homepage preview, then add the agents you need. No card, no contract.